Category FAQs Search : Business
Question: “Women doing their own thing”: media representations of female entrepreneurship
Answer: The purpose of this paper is to discuss the impact gendered media representations of entrepreneurs may have on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women ' s magazine. Media representations influence, firstly, whether women perceive entrepreneurship as desirable and attainable, and thus impact the strength and direction of their entrepreneurial aspirations. Secondly, media representations shape how key stakeholders such as bankers or clients view and interact with female business owners, thereby impacting women entrepreneurs’ business relations and opportunities.
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(Source: Emerald Insight, 19 Mar 2020)
Source Link: https://onlinedatabase.librarynet.com.my:2579/insight/content/doi/10.1108/IJEBR-09-2011-0107/full/html