Category FAQs Search : Agriculture
Question: Thai farmers’ information needs and seeking that lead to mobile phone application development for production and marketing promotion
Answer: The purposoe of this paper was to study the information needs and information-seeking among Thai farmers that lead the development of a mobile phone application for the purpose of production and marketing promotion.The results demonstrate the farmers’ need for information on the following topics: increasing production, developing quality, reducing costs, manufacturing products, increasing marketing and sales channels and changing to short-lived crops. The farmers acquired information directly targeted to their needs and behaviors by making inquiries, exchanging ideas and joining study trips and training, which resulted in production and marketing promotion and, hence, higher incomes.
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(Source: Pustaka Negeri Sarawak, 25 Mar 2020)
Source Link: https://onlinedatabase.librarynet.com.my:2579/insight/content/doi/10.1108/ILS-06-2017-0051/full/html