Category FAQs Search : Sarawak Tourism Board
Question: Background About Sarawak Tourism Board (STB)
Answer: INTRODUCTION
Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.
OBJECTIVES OF THE BOARD
* To achieve its objectives of increasing tourist arrivals into the state.
* To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
*To position Sarawak as a prime destination for culture, nature and adventure tourism.
STB VISION
* Making Sarawak the naturally preferred tourism destination.
STB MISSION STATEMENT
*Positioning and promoting Sarawak as a safe and friendly eco-tourism destination.
* Be the catalyst for tourism growth.
* Providing networking and synergy among the official agencies and tourism partners.
* Increasing awareness among Sarawakians on the benefits and importance of the tourism industry.
* Enhancing performance through motivation and teamwork
(Source: Sarawak Tourism Board, 10 Apr 2020)
Source Link: https://sarawaktourism.com/about-sarawak-tourism-board/