Category FAQs Search : Housing Development in Malaysia/Sarawak
Question: New Urbanism and township developments in Malaysia
Answer: The traditional importance of ‘location, location, location’ is well recognized. The increasing competitions in township developments have encouraged many developers to exploit various development concepts as tools to create unique selling propositions to give them a competitive advantage. Different ideas have been devised to accentuate the market positioning of developers in order to meet the customer demands for a contemporary green and connected communal living lifestyle. There is a lack of clear and well documented model to provide a holistic conceptual framework for understanding such mastered-planned communities. This article reports on research that explored the possible commercial application of the New Urbanism philosophy as a model for green field township developments in Malaysia. The New Urbanism is an architectural and urban planning movement, which is described as representing an alternative to urban sprawl in the United States. From a broad-based philosophy, the movement has evolved and developed into a set of well documented design principles that seek to create a liveable community for improved social well-being and the enhancement of social capital. The research was conducted through structured interviews with experienced professionals and practitioners in the property development industry in Malaysia. The research was supplemented by questionnaires that addressed the commercial significance of various new urbanist principles to township developments in Malaysia by using a Relative Index ranking. The research suggests that although there are potential commercial applications of the new urbanist design concepts in township development in Malaysia, these have to be relatively selective based on location and market positioning of the developers.
(Source: Pustaka Negeri Sarawak, 09 Jun 2021)
Source Link: https://link.springer.com/article/10.1057/udi.2010.24#Sec13