Category FAQs Search : Sarawak Industrial Zones
Question: The Role of Religion on Purchase Behavior of Muslim Consumers: The Context of Bangladesh
Answer: Originality/value
The chapter draws attention to Bangladesh as one of the potential markets where the concept of Islamic market mechanism can be established. It also highlights the challenges that global marketers can face with Islamic marketing in Muslim countries like Bangladesh. Besides, it is the only study to date that focuses upon the relationship of religion, marketing, and consumer behavior for consumer products of the manufacturing industry.
(Source: , 29 Jun 2021)
Source Link: https://doi-org.onlinedatabase.librarynet.com.my/10.1108/978-1-78635-899-820161013