Category FAQs Search : Carbon Footprint
Question: Corporate Greening 2.0: factors in play as executives zero in on climate change
Answer: Purpose
The purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison).
Design/methodology/approach
The approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm.
Findings
The paper explores models for corporate officers to follow in developing “green” sustainability strategies.
Originality/value
This paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies.
(Source: , 02 Sep 2021)
Source Link: https://doi-org.onlinedatabase.librarynet.com.my/10.1108/13563280910980069