Category FAQs Search : Urban Farming
Question: Consumers' Perception of Urban Farming—An Exploratory Study
Answer: Urban agriculture offers the opportunity to provide fresh, local food to urban communities. However, urban agriculture can only be successfully embedded in urban areas if consumers perceive urban farming positively and accept urban farms in their community. Success of urban agriculture is rooted in positive perception of those living close by, and the perception strongly affects acceptance of farming within individuals' direct proximity. This research investigates perception and acceptance of urban agriculture through a qualitative, exploratory field study with N = 19 residents from a major metropolitan area in the southwest U.S. Specifically, in this exploratory research we implement the method of concept mapping testing its use in the field of Agroecology and Ecosystem Services. In the concept mapping procedure, respondents are free to write down all the associations that come to mind when presented with a stimulus, such as, “urban farming.” When applying concept mapping, participants are asked to recall associations and then directly link them to each other displaying their knowledge structure, i.e., perception. Data were analyzed using content analysis and semantic network analysis. Consumers' perception of urban farming is related to the following categories: environment, society, economy, and food and attributes.
(Source: , 20 Sep 2021)
Source Link: https://www.frontiersin.org/articles/10.3389/fsufs.2020.00079/full