Category FAQs Search : Intensive Farming
Question: Dhanashree Agro: transforming a “Farmer First” model
Answer: Learning outcomes
The learning outcomes are as follows: to understand the management styles and motivations of SME founders; to understand how SMEs innovate with limited resources; to develop and evaluate technology and platform options to solve operational and business model issues; to build a transforming strategy by leveraging technology; and to understand the agricultural industry and its significance to emerging economies.
Case overview/synopsis
The case is about a Small and Medium Enterprise in India that focussed on the agricultural sector. The company was owner operated and highly successful. As a result, the owner decided to maintain status quo till the COVID-19 crisis forced the company to relook at its strategy and innovate for the second time in its history.
(Source: , 24 Sep 2021)
Source Link: https://doi-org.onlinedatabase.librarynet.com.my/10.1108/EEMCS-07-2020-0269