Category FAQs Search : Brand Activism
Question: WHAT IS BRAND ACTIVISM?
Answer:
What happens when businesses and their customers don’t share the same values?
Or, for that matter, when employees of a company don’t share the same values as their executives?
Companies no longer have a choice. If the gap between a business and its values and its customers or society and his other stakeholders is too large, business will inevitably suffer.
So, what can be done?
How do brands align their values with the values of their customers, their employees, and society at large? What is needed, now more than ever, is a mindset that views reality from the outside in.
Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society.
This brand activism is a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) programs that are, frankly, too slow. Brand Activism is also a step above “purpose” – why does the business exist – because it is directed at the Common Good.
(Source: Pustaka Negeri Sarawak, 04 Oct 2021)
Source Link: http://www.activistbrands.com/what-is-brand-activism/