Category FAQs Search : Brand Activism
Question: How Brand Activism Affects Consumer Attitude.
Answer: A study on Swedish consumers’ attitudes towards
companies using brand activism, with the Black Lives Matter
movement as context.
Click here to download attachment
(Source: Pustaka Negeri Sarawak, 04 Oct 2021)
Source Link: https://www.diva-portal.org/smash/get/diva2:1528960/FULLTEXT01.pdf