Category FAQs Search : Sport Tourism
Question: The Impact of Sports Tourism on Small Scale Business Development in Sri Lanka: International Cricket Match
Answer: Sports tourism refers to travel which involves either observing or participating in a sporting event apart from
their usual environment. Sports tourism in a fast growing sector of the Sri Lankan travelling industry since
Cricket are more popular sports game in the country. This study intends to analyze the impact of these popular
sports events for creating and developing small scale business in the country. Primary data gathered from 150
small entrepreneurs around Keththarama Cricket Ground in Sri Lanka. Collected data analyzed using
descriptive research methods. The study revealed that local and international visitors for cricket games had
impacted on small scale business activities such as retail, handicraft, transports, vehicle parking, small
restaurant, hotels, foods and beverage industry. In addition, it t was identified that these type of small business are
sessional income generating activities for the short period.
(Source: , 07 Oct 2021)
Source Link: https://www.ijrhss.org/papers/v3-i10/6.pdf