Category FAQs Search : Sport Tourism
Question: Sports Tourism: Factors Influencing Runners Joining Marathon Events
Answer: Sports tourism has been recognized as one of the upcoming tourism markets with the most
significant economic potential. Massive arrivals of both participants and spectators during marathon
events have tremendously intensified a destination's popularity among this niche market. The main
objective of the study is to understand the characteristics and travel behavior of runners and the
marketing of running events. The understanding of travel behavior of runners is very vital for
developing tourism products and services. This paper aims to explore the motivational factors
influencing runners joining the marathon, length of stay, their next running destination, criteria of
the destination, and to provide some insights to the destination marketing organizations to cater for
this market. For the purpose of this study, an online survey was carried out among runners and
marathoners who actively participate in marathon events outside of their hometown. The outcome
of the study will discover new values and demand by runners and contribute to the fundamental that
will create a new brand image of Malaysia as sports tourism destination.
(Source: , 07 Oct 2021)
Source Link: https://hrmars.com/papers_submitted/5129/Sports_Tourism_Factors_Influencing_Runners_Joining_Marathon_Events.pdf