Category FAQs Search : Sport Tourism
Question: An Exploratory Study Of How Destination Marketing Organizations Pursue The Sports Tourism Market
Answer: In recent years, destination marketing organizations (DMOs) have taken advantage of the opportunities that sports
tourism offers their communities. Although researchers acknowledge the important role played by DMOs in
pursuing the sports tourism market, little is known about how they actually do so. This study is an exploratory
attempt to identify specifically what actions DMOs have taken to seize these emerging opportunities. Using a five-step
analytic approach in interviews with DMO officials, four groups of dominant themes that DMOs considered in
their pursuit of the sports market were identified. Each of these themes is discussed and their implications for
practice and future research are considered.
(Source: , 10 Oct 2021)
Source Link: https://libres.uncg.edu/ir/asu/f/Pouder_Richard_2018_An%20exploratory%20study%20destination%20marketing.pdf