Category FAQs Search : Sport Tourism
Question: The Interrelationship between Sport Event and Destination Image and Sport Tourists’ Behaviours
Answer: Existing literature suggests that event and destination images could interact to influence
sport tourism behaviours. Within an attitude-behaviour theoretical framework, this paper
proposes and tests a theoretical model examining the interrelationships between sport
event image, destination image, satisfaction with the event, past experience with the
event and destination, intentions to revisit the destination and subsequent behaviours
of sport tourists to revisit. A population of active sport tourists, whose primary trip
purpose was to participate in a sport event, was used to test empirically the proposed
model. Self-administered questionnaires were used to collect panel data in two waves
after the event’s completion. Structural equation modelling results showed a significant
impact of event image on destination image but not the opposite. Destination image
and past experience with the destination significantly influenced intentions to revisit
the destination for sport tourism activities, while intentions were a significant predictor
of actual behaviour to revisit a destination for sport tourism activities. Implications for
synergistic approaches are discussed for sport events and destinations.
(Source: , 10 Oct 2021)