Category FAQs Search : Sport Tourism
Question: STRATEGIC PLANNING OF SPORT TOURISM EVENTS ON DESTINATION BRANDS : EXAMINING THE ROLE OF HOME-GROWN SPORT
Answer: This paper discusses the home-grown sport with a regular occurrence as
equal opportunities for strategic planning. This study employed a qualitative
research design which featured in-depth, semi-structured interviews with key
industry stakeholders involved in sport event and tourism and destination
branding organisations. A thematic analysis of the results revealed the imperative
of events of the home-grown nature to contribute to the continued benefits relating
to tourism and destination branding. The results further revealed the importance of
including other tourism and destination branding offerings as part of the strategic
planning and implementation of destination branding which consequently lengthen
visitor stays. Moreover, stakeholders emphasised the importance of strategic
planning through leveraging activities that underpin authentic destination brand
awareness. The results of this paper add significant contributions to destination
branding theory by investigating the role of sport for destination brand
development. This paper further contributes to stakeholder policy and practice
through its empirical findings that outline stakeholder views and strategies of
planning home-grown events for brand-related benefits.
(Source: , 10 Oct 2021)
Source Link: http://gtg.webhost.uoradea.ro/PDF/GTG-3-2019/gtg.26310-398.pdf