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Sarawak State Library

Read.Innovate.Excel

Running Events : Policies, Marketing and Impacts

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Call no.
: 796.42069/ALE
Author
: Kostas Alexandris
Contributor
: Nur Asikin Binti Ahmad
Summary
The book explores essential aspects of organizing running events, including policy development, marketing strategies, and their social, economic, and environmental impacts. It covers topics such as sponsorship, branding, participant engagement, and the role of digital technologies in event promotion and management. Additionally, it examines sustainability, community involvement, and the lasting effects of running events on tourism and public health. Designed for students, researchers, and professionals in sports management and event planning, Running Events offers valuable insights into the strategic and operational factors behind successful event organization.