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Sarawak State Library

Read.Innovate.Excel

Running Events: Policies, Marketing and Impacts

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Call no.
: 796.42069 ALE
Author
: Thomas Erikson
Contributor
: Danish Nazrin bin Zaihan
Summary
This book critically examines the relationship between running events, welfare policy, and their social impacts, using case studies from around the world. It covers various types of events, from marathons to obstacle races, and explores the market, runner demographics, management strategies, and socio-economic effects. Essential reading for anyone in sport management, development, policy, or event studies, it offers a fresh perspective on this rapidly growing sector.