Reading Campign-strategy for the love of reading

Introduction
At the opening of the 84th IFLA ( World Library and Information Congress ) in Kuala Lumpur, ( 24th -30th August 2018.), the Tourism, Arts and Culture Minister Mohamaddin Ketapi said that libraries are still relevant despite the challenges from digital information and social media, if libraries are still able to meet the ever-changing information needs of society. Global trends show that the prevalence of digital devices, which are easier to access compared to books, has to some extend affected the reading habits in most countries.

Challenges
In the beginning, creating the reading interest was a challenge because most people did not really see libraries as an important part of their lives. The reading habit was low so the demand for libraries and library resources was low too, as compared with the basic infrastructures which were more crucial to the people. Despite the challenges, Pustaka intensified the use of libraries, though activities held in-house and outside. The outreach activities were targeted to the communities which did not have the basic library facilities. The impact was good but retaining users become a new challenge with the advent of ICT.

Strategies
In responding to this global phenomenon, Pustaka did the users' needs assessment and interest. As experienced in several libraries around the world, some people can only afford or prefer to spend shorter times reading short and brief information, read straight-to-the-point text messages, read other social media posts and resort to the more attractive offers from Internet, rather than spending time looking at thick books. To some people, books and Internet are comparable as both provide information, but the Internet as a better option when time and speed are the essence.

Based on these interest and needs, Pustaka continue to conduct segmented programs and activities regularly attuned to the needs and interest