Greener Products: The Making and Marketing of Sustainable Brands - 2nd Edition
Greener Products: The Making and Marketing of Sustainable Brands - 2nd Edition
Call no.
: 658.802 IAN
Penulis
: Al Iannuzzi
Penyumbang
: Rozana Octavia
Ringkasan
“It’s people like Al Iannuzzi who get me out of bed each day. That may sound a bit flip or hyperbolic, but it’s true: I am excited and energized by the environmental professionals at some of the world’s largest brands who have devoted their careers to helping their companies align environmental responsibility with business success. In Al’s case, this has been a three-decade-long quest, one that has contributed mightily to placing his employer, Johnson & Johnson, consistently among the world’s most admired companies.”—From the Foreword by Joel Makower, Executive Editor, GreenBiz.com, and author of Strategies for the Green Economy
Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market.
