Who Blunders and Why? The Dumb Side of the Corporate World
Who Blunders and Why? The Dumb Side of the Corporate World
Call no.
: 658 BAN
Penulis
: Robin Banerjee
Penyumbang
: Fairul Azli Bin Banchit
Ringkasan
Who Blunders and Why? The Dumb Side of the Corporate World by Robin Banerjee is an insightful and entertaining exploration of corporate blunders, offering a witty and thoughtful look at the human and organizational flaws that lead to costly mistakes in the business world. Banerjee uses real-life examples of infamous failures—ranging from misguided product launches to disastrous marketing campaigns—to highlight how overconfidence, groupthink, and a lack of attention to cultural and market differences often result in poor decisions. The author skillfully balances humour with analysis, making the complexities of corporate strategy both accessible and engaging for readers. What sets the book apart is Banerjee's ability to not just point out the mistakes but also to provide valuable lessons from them. Each chapter concludes with practical takeaways, offering readers useful insights into how to avoid similar pitfalls in their own professional lives. Whether you are an experienced executive, an entrepreneur, or just interested in the quirks of the corporate world, this book is both entertaining and educational, providing a deep dive into the factors that contribute to business failures and the ways we can learn from them.
