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4. Introduction to Strategic Public Relations: Digital , Global and Socially Responsible Communication.

Introduction to Strategic Public Relations: Digital , Global and Socially Responsible Communication.

Call no.

: 659.2/PAG

Author

: Janis Teruggi Pge, Lawrence J. Parnell

Contributor

: Nur Farhan Bin Aini

Summary

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication offers a thorough overview of the field of public relations (PR), with an emphasis on new media and social responsibility. Authors Janis Teruggi Page and Lawrence J. Parnell show students how today`s PR professionals use modern technologies to develop powerful messages while staying true to the industry`s fundamentals, recognising that shifts in technology, business, and culture necessitate a new strategy.