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Sarawak State Library

Read.Innovate.Excel

PRODUCING GRAPHIC MEDIA FOR SPORTS : New Horizons and Possibilities for the Motion Media Specialist

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Call no.
: 306.483/ZAF
Author
: John S. Zaffuto
Contributor
: Nur Asikin Binti Ahmad
Summary
This book explores the rapidly evolving world of sports graphic media. It delves into the latest trends, technologies, and techniques shaping motion graphics, broadcast visuals, and digital media in the sports industry. The book covers both fundamental principles and cutting-edge innovations, including live sports production, augmented and virtual reality, data visualization, and branding strategies. It highlights the role of motion media specialists in enhancing fan engagement, storytelling, and the viewing experience across various platforms, from television to social media. A valuable resource for students, professionals, and media creators, this book provides practical insights and industry perspectives on the intersection of sports and graphic media.