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Public relations metrics: research and evaluation

Call no.

: 659.2072/PUB

Author

: Edited By Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Contributor

: Zuraidah Binti Mat

Summary

Public Relations Metrics: Research and Evaluation explores how public relations (PR) activities can be measured and assessed using research and data. It explains the tools, methods, and metrics used to evaluate the effectiveness of PR campaigns, communication strategies, and stakeholder engagement.